FAQ
Explore the answers to some of the most frequently asked questions about virtual tours.
1. What is a virtual tour and how does it work?
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A virtual tour is an interactive 360° walkthrough of your space that allows users to “walk through” it online as if they were physically there. A virtual tour is made up of a series of panoramic images linked together, with the ability to zoom, look around, and move from room to room with a single click.
2. What is the difference between a Google Street View virtual tour and a custom virtual tour?
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A Google Street View virtual tour is directly connected to your Google Business profile and appears in search results and on Google Maps, while a custom virtual tour is a fully branded, tailor-made experience with advanced interactive elements (menu, hotspots, video, galleries, links, contact forms, etc.).
In simple terms – a Google Street View virtual tour boosts your visibility on Google, while a custom virtual tour builds a complete, immersive experience of your story and your brand.
3. Who is a virtual tour for?
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A virtual tour is ideal for hotels and resorts, universities and campuses, schools, clinics and wellness centers, car dealerships, industrial facilities, real estate, bars and restaurants, tourist attractions, office spaces, and event venues. In short – any location that wants to present itself in a professional and modern way can benefit from a virtual tour.
4. What benefits does my business get from a virtual tour?
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A professionally produced virtual tour increases potential clients’ trust, extends the time they spend on your website, and helps them make decisions more easily. With a virtual tour, you reduce the number of unnecessary in-person visits, stand out from your competitors, and strengthen your online image – you are available 24/7, on any device.
5. What does the virtual tour production process with Panorate Media look like?
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The process starts with consultation and planning – together we define the flow of the virtual tour and the key points of your space. Then our team comes on site to shoot the panoramas and, if needed, drone footage and additional photos or video. After that comes post-production: connecting scenes, adding interactive elements, and testing. Finally, the virtual tour is integrated into your website, Google profile, and other channels.
6. How long does it take to shoot a virtual tour, and do I need to close my venue?
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The duration of the shoot depends on the size and complexity of the space. Smaller locations are usually captured within a few hours, while larger campuses or industrial sites may require more time. You don’t necessarily have to close your venue, but for the best results it’s recommended that the space be as tidy as possible and without heavy foot traffic during the virtual tour shooting.
7. What does the price of a virtual tour depend on?
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The price of a virtual tour primarily depends on the size of the space and the number of shooting points, the type of location, whether it is a Google Street View virtual tour or a custom virtual tour, as well as additional elements (video, drone footage, interactive icons, multiple language versions, custom menu, branding, etc.). After a short brief about your space and goals, we can prepare a tailored quote for you.
8. On which devices can a virtual tour be viewed?
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A virtual tour is optimized for viewing on desktop computers, tablets, and mobile phones, without the need for any special app. If desired, the virtual tour can also be optimized for VR headsets, for a fully immersive experience at trade shows, presentations, or in your sales space.
9. Can I embed a virtual tour on my website and social media?
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Yes. A virtual tour can be easily embedded into your existing website using an embed code, and you can share the tour link via social media, email, newsletters, or QR codes. For a Google Street View virtual tour, we make sure it is properly connected to your Google account and displayed in search results.
10. Can I track the performance and results of my virtual tour?
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Yes. Through analytics reporting you can see how many people opened the virtual tour, which areas they view the most, how long they stay, and where they are coming from. Based on this data, a virtual tour becomes a powerful marketing tool – not only visually engaging, but also measurable and optimized for better results.
11. Do you offer 3D modeling and how do 3D models fit into a virtual tour?
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Yes. In addition to creating virtual tours, we also offer 3D modeling of products, machines, spaces, and other objects. A virtual tour can be created from real-world 360° photography, but it can also be fully 3D – built from rendered 3D models instead of photos, or as a combination of both.
3D models can be integrated into a virtual tour as interactive elements – for example, visitors can click on a machine or object in the scene and open its 3D view, which they can rotate, zoom in on, and explore in detail. This makes the virtual tour even more informative and useful for presentations, sales, and training.
12. Do you create animations and how can animations enhance a virtual tour?
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Yes, we create 2D and 3D animations that can be integrated into a virtual tour when needed.
Animations can illustrate how machines work, show processes (such as production, recycling, or logistics), explain architectural concepts, or visualize how a space transforms. When animations are embedded in a virtual tour as video or interactive content, visitors can understand complex processes much faster and get a much clearer picture of your products and services.